Shared offices drive the market in Rio de JaneiroLeitura de 2min
An alternative to the home office, coworking spaces have grown in recent years
Shared offices, or coworking spaces, absorbed 20,000 m2 in medium-tier and high-end buildings in Rio de Janeiro in the first half of the year. Of this total, 14,000 m2 are in AA businesses and 6,000 m2 are in B businesses. Nearly 60% of this volume is located in the central region of the city, and the rest is along the beachfront.
It was a surprising development this niche may represent a very promising segment for the office real estate market.” believes Evie Kempf, transactions manager at JLL in Rio de Janeiro.
According to the website Coworking Brasil, there has been 400% growth in shared spaces in the last two years worldwide. It is estimated that there are more than 4000 of these spaces. Brazil follows this trend. Here, the total has already topped a hundred, and there are shared offices in practically every state (Amazonas, Sergipe, Tocantins, Rondônia, Santa Catarina, Rio Grande do Sul, Rio Grande do Norte, Paraná, Pernambuco, Paraíba, Pará, Mato Grosso, Mato Grosso do Sul, Minas Gerais, Maranhão, Goiás, Espírito Santo, Ceará, Bahia, Alagoas, São Paulo, Rio de Janeiro, and the Federal District).
In Rio de Janeiro, there are already more than 30 coworking spaces, environments that are an alternative to the home office, which are changing the way small businesses, freelancers, and self-employed people relate with partners and clients. The trend of companies outsourcing services and people seeing entrepreneurship and self-employment as career options are some of the factors driving the emergence of coworking spaces. According to Coworking Brasil, in the last decade, more than 500,000 companies worldwide have migrated to a coworking space.
In Brazil, the economic momentum has led to the reduction in corporate spaces, but companies don’t want to have a drop in office quality. On the other hand, new and high-end buildings have large floor plans and are intended for large occupants. Coworking spaces are a way to keep the quality of the occupancy without having the investment,” Evie says.
According to her, this movement, along with the insurance segment, was very important for the office market in Rio de Janeiro in the first six months of this year. “The coworking segment alone will be able to reduce high-end office vacancy,” Evie says.
For the users – self-employed professionals and freelancers who now have an interesting alternative to the home office – the benefits come in the form of competitive costs and quality facilities with infrastructure for telephony, internet, and videoconferencing, among other features. However, one of the biggest gains is the redefinition of the way of working, allowing for integration into a collaborative community. In shared offices, users make connections with professionals in various areas, expand their networking, open up business opportunities, create synergies, and generate new ideas.