Located in a building in São Paulo’s Nações Unidas Business Center, Samsung – a global leader in the high-tech and digital media markets – decided to move to a newer development, and selected Morumbi Corporate Towers as best meeting their needs. Mindful of the complexity and challenges of carrying out the project to occupy nine floors – from the 13th to 21st, totaling 16,000 m² plus a rooftop garden – the company decided to hire a specialized partner to provide support and ensure that deadlines and quality targets were met. So was born the partnership between the technology multinational and JLL.
It was a major challenge: start work in October of 2013 with the goal of delivering five finished floors (15th to 19th) by mid-December of that year; the 21st floor restaurant (approximately 1,200 m²) in early March; and the 13th, 14th and 20th floors, plus the terrace, at the end of March. “It was a bold plan,” said Rogério Rodrigues, Director of Project Management and Development at JLL. “When Samsung was choosing the project management and development service it opted for JLL mainly because of our expertise and know-how in finding all the necessary solutions.”
Rodrigues explained that the project adopted an open space concept, with private rooms for presidents, vice presidents and meetings. “Plans also called for three video-conferencing rooms with video walls, two showrooms, the Latin America Human Resources Development Center (HRDC), a space dedicated to training, an auditorium and a library,” he said.
Cristianne Soler, a Project Coordinator with JLL, said that “the 20th floor was set aside for company showrooms. One was for retail, replicating the environment of a concept store, while the other is called the Samsung Executive Briefing Center and simulates different business environments such as a store, an hotel, a corporate office, a classroom and a security center. This is a technology space specifically for welcoming investors and customers.”
The 21st floor restaurant was also completely designed to be capable of serving 1,000 meals a day, counting breakfast, lunch and dinner. Another environment that deserves mention, Solar said, is the 22nd-floor terrace, where the circulation area offers employees a privileged view of the neighborhood.
For everything to proceed as per the client’s expectations and deadlines, JLL received full support from the team designated by Samsung to work in partnership with the consultancy. This ensured that the project made the best possible progress. Christina Coutinho, a Senior Project Manager with JLL, said that this allowed all processes to be mapped. “We established a close relationship of trust and received all necessary support when the company had to make decisions,” she said.
The joint effort achieved the desired result despite the short time available. Rodrigues said he thinks that what differentiates JLL is the application of best practices in the provision of services and the dedication of an experienced and motivated team in search of results.
This has prepared us to go after new clients, as in the case of Samsung, and to retain the loyalty of major partners such as Deloitte, J&J, and many others that today comprise our client list,” he said.