Skyline JLL provides a strategic vision of the São Paulo real estate marketLeitura de 5min
The system offers occupants a detailed map of the best business opportunities in the city’s best commercial centers.
The real estate market is proving to be more and more professional. In addition, new and much more dynamic technologies are evolving that allow greater and easier access to information, all at a very high quality.
It was with this in mind that JLL developed Skyline JLL, a tool that can help businesses understand the office market and select the ideal space for client requirements.
“By means of detailed analysis, we can demonstrate that Brazil currently enjoys a privileged position in the global real estate ranking,” said André Rosa, director of the Transactions area at JLL. “Right now we are in a different phase, compared to the market’s boom period. Companies are looking for new spaces that offer more modern and efficient occupation.”
Ricardo Hirata, manager of the Research and Market Intelligence area, is responsible for developing Skyline JLL. He explained that the study, which includes a selection of the city’s finest buildings, illustrates the position of the São Paulo real estate market from a global point of view. It shows industry highlights graphically, allowing users to see – amongst other things – who are the occupants of different properties. “It helps the occupant to see the market transparently,” Hirata said. “In order to assemble this data more accurately we conduct a quarterly study that goes to update the Skyline JLL every six months.”
The information is provided in a very convenient manner. Not only does this make it faster for the user; it also guides the occupant to finding the ideal premises for his business. “Skyline JLL follows a JLL global visual pattern, tailored to the requirements of the Brazilian market,” Rosa explained. “The precise data shows the verticalization that has taken place in recent years in the Faria Lima, Berrini and more recently the Vila Olímpia regions, where the tendency is to concentrate 300,000 – 400,000 square meters of occupied space in the coming years.”
Hirata stresses the importance of the Clock, a graphic available on Skyline JLL that resembles a timepiece. The Clock shows how much the global real estate industry is cyclical, with periods that last approximately seven years. “In São Paulo, for example, we have seen values slowing down.” This, he said, opens up an opportunity for companies to move to those areas that Rosa mentioned.
Rosa explained that these regions now cater mainly to the needs of large companies. “We have seen an interesting movement of companies such as PepsiCo, Samsung and P&G to these locations,” he said. “In addition to providing modern space that allows for more sustainable management, which is in line with the policy of such corporations, these developments offer an attractive environment, with growing services and transportation. This is becoming one of the important factors for attracting and retaining talent.”
Now is the moment to help occupants relocate, Rosa stressed, with Skyline JLL constituting one of the differentials that the company can offer to help clients make a successful choice. “JLL is already known for its international expertise, and Skyline JLL just makes our work even better,” Rosa said. Skyline JLL’s precise mapping indicates the potential of the Praça Faria Lima and F.L. Corporate buildings in the region of Av. Faria Lima, and of Torre Z in the Berrini region. “These are high-end projects that can meet all the requirements of a company seeking modern accommodation, cost reduction and an attractive surrounding environment.” Skyline JLL will soon be adapted to serve the Rio de Janeiro market as well, Rosa said.
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